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	<title>BMW Ducati Husqvarna Motorcycles of Atlanta &#187; Featured Stories</title>
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	<description>Atlanta&#039;s finest motorcycles</description>
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		<title>Fred Hoess Joins North American Husqvarna Sales Team</title>
		<link>http://bmwmcoa.com/wordpress/2011/07/fred-hoess-joins-north-american-husqvarna-sales-team/</link>
		<comments>http://bmwmcoa.com/wordpress/2011/07/fred-hoess-joins-north-american-husqvarna-sales-team/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 18:22:42 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=383</guid>
		<description><![CDATA[Former factory Husqvarna racer and 15-time ISDE gold medalist joins Husqvarna Sales
Husqvarna Press Release, 6/23/11
Husqvarna Motorcycles is proud to announce the newest member of the North American team – Fred Hoess. As a former factory Husqvarna rider, Hoess is excited to get back on board with the brand that started his professional career. Hoess has [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Former factory Husqvarna racer and 15-time ISDE gold medalist joins Husqvarna Sales</strong></p>
<p>Husqvarna Press Release, 6/23/11</p>
<p>Husqvarna Motorcycles is proud to announce the newest member of the North American team – Fred Hoess. As a former factory Husqvarna rider, Hoess is excited to get back on board with the brand that started his professional career. Hoess has joined the Husqvarna team as an MSP (Market Sales Professional) for the Northeast region of the United States. <span id="more-383"></span></p>
<p><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/07/fredhoesshusky-1.png"><img class="alignleft size-thumbnail wp-image-384" title="fredhoesshusky 1" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/07/fredhoesshusky-1-132x150.png" alt="Fred Hoess" width="132" height="150" /> </a><br />
“I’m totally excited to be back with Husqvarna, and it’s great to be back in the industry,” Hoess said. “Husqvarna was my first factory supported racing effort during the late 80’s. I have competed on a factory level for Husqvarna at some point during each of the last three decades. In fact, I was the last rider to win a National Enduro, a National Hare Scrambles and an ISDE Qualifier on Husqvarna.”</p>
<p>One of the most decorated American riders in off-road, Hoess has been involved with motorcycling for nearly 40 years. He has amassed an unprecedented 21 ISDE (International Six Day Enduro) medals and has represented the United States as a member of the Trophy Team and Junior Trophy team no less than 15 times.</p>
<p>Hoess has no plans of slowing down any time soon, either. He is already qualified for the 2011 ISDE in Finland, and is looking forward to bringing home his 16th gold medal this year.</p>
<p>“We’re delighted to have a sales professional and rider of Fred’s caliber on board with us,” Husqvarna’s National Sales Manager Revelle Harrison said. “He’ll make a great addition to the Husqvarna team, and we already can’t wait to hit the trails with him!”</p>
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		<title>Larry Roeseler Back With Husqvarna</title>
		<link>http://bmwmcoa.com/wordpress/2011/07/larry-roeseler-back-with-husqvarna/</link>
		<comments>http://bmwmcoa.com/wordpress/2011/07/larry-roeseler-back-with-husqvarna/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 18:10:29 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=374</guid>
		<description><![CDATA[The following release was issued today by Husqvarna:
Off-road racing legend Larry Roeseler is now back in the saddle with Husqvarna.
With 10 SCORE Baja 1000 wins and 10 ISDE gold medals under his belt, Larry
Roeseler is one of the most revered figures in off-road. He spent a good portion 
of his career on Husqvarnas, and the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/07/Husky_Logo-7-5-11.png"><img class="alignleft size-thumbnail wp-image-375" title="Husky_Logo 7-5-11" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/07/Husky_Logo-7-5-11-150x125.png" alt="Husqvarna Logo" width="150" height="125" /></a>The following release was issued today by Husqvarna:<br />
Off-road racing legend Larry Roeseler is now back in the saddle with Husqvarna.<br />
With 10 SCORE Baja 1000 wins and 10 ISDE gold medals under his belt, Larry<br />
Roeseler is one of the most revered figures in off-road. He spent a good portion <span id="more-374"></span><br />
of his career on Husqvarnas, and the Italian manufacturer is now thrilled to<br />
welcome him back to the family. With the support of Paul Lima of GP Cycles in<br />
San Diego, "LR" recently received his new motorcycles, and in only a few weeks<br />
time, he's already back to racing Baja on a Husky.</p>
<p>"The first place I rode my TXC511 was in Baja at the Mexican 1000," Roeseler<br />
commented. "The 511 ran great the whole time. A thousand miles later, I came<br />
back home, changed the oil and put some fresh tires on it and went to a local GP<br />
where I almost lapped the field. So far this bike's been awesome, and it's the buzz<br />
of the pits wherever I go. People are just amazed by the features and the<br />
innovative design of the bikes and I have a lot of people coming up to me asking<br />
questions.</p>
<p>"I'm really excited to be a part of Husqvarna again," Roeseler continued. "They've<br />
been a big part of my race career. Now they're not just in my past but in my<br />
future, too."</p>
<p>"It's great having a rider of Larry's caliber represent us," said Husqvarna National<br />
Marketing Manager Corey Eastman. "He's exactly the kind of guy you want out at<br />
the races talking to people about the bikes. He's excited about where Husqvarna<br />
is headed, and so are we, so we're happy to support his motorcycle riding and<br />
racing."</p>
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		<title>Leon Haslam Enters The 2011 Superbike World Championship</title>
		<link>http://bmwmcoa.com/wordpress/2011/02/leon-haslam/</link>
		<comments>http://bmwmcoa.com/wordpress/2011/02/leon-haslam/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 22:13:52 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=218</guid>
		<description><![CDATA[The Life of Leon - Part One
Preparations for the start of the 2011 Superbike World Championship are gathering steam, with the BMW Motorrad Motorsport factory team riders concluding several days of testing at Eastern Creek and Phillip Island circuits. With only around three weeks until the first round of the 2011 WSBK series, new signing [...]]]></description>
			<content:encoded><![CDATA[<p>The Life of Leon - Part One</p>
<p>Preparations for the start of the 2011 Superbike World Championship are gathering steam, with the BMW Motorrad Motorsport factory team riders concluding several days of testing at Eastern Creek and Phillip Island circuits. With only around three weeks until the first round of the 2011 WSBK series, new signing Leon Haslam speaks exclusively to BMW Motorrad about<span id="more-218"></span> entering the most exciting year of his career to date.</p>
<p><!--[if gte vml 1]><v:shapetype id="_x0000_t75"  coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe"  filled="f" stroked="f"> <v:stroke joinstyle="miter" /> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0" /> <v:f eqn="sum @0 1 0" /> <v:f eqn="sum 0 0 @1" /> <v:f eqn="prod @2 1 2" /> <v:f eqn="prod @3 21600 pixelWidth" /> <v:f eqn="prod @3 21600 pixelHeight" /> <v:f eqn="sum @0 0 1" /> <v:f eqn="prod @6 1 2" /> <v:f eqn="prod @7 21600 pixelWidth" /> <v:f eqn="sum @8 21600 0" /> <v:f eqn="prod @7 21600 pixelHeight" /> <v:f eqn="sum @10 21600 0" /> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect" /> <o:lock v:ext="edit" aspectratio="t" /> </v:shapetype><v:shape id="_x0000_s1026" type="#_x0000_t75" style='position:absolute;  margin-left:343.5pt;margin-top:132.25pt;width:151.5pt;height:227.25pt;  z-index:-1' wrapcoords="-107 0 -107 21529 21600 21529 21600 0 -107 0"> <v:imagedata src="file:///C:\DOCUME~1\Owner\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.jpg" mce_src="file:///C:\DOCUME~1\Owner\LOCALS~1\Temp\msohtmlclip1\01\clip_image001.jpg"   o:title="90072122" /> <w:wrap type="tight" /> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/02/Leon-Haslam2.jpg"><img class="alignleft size-full wp-image-221" title="P90072122" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/02/Leon-Haslam2.jpg" alt="" width="185" height="278" /></a>How’s life as a married man?</p>
<p>It’s pretty much the same really. We went away to Sweden for the wedding which was amazing, it was really relaxing and remote and we just chilled out. We both wanted a winter wedding and as we enjoy our winter sports, we did some snowboarding as well. For the honeymoon we went out to Borneo and again that was incredible. During the off season it’s just nice to get away and recuperate ready for the start of the new WSBK season. The wedding and the honeymoon allowed me to relax and recharge my batteries.</p>
<p>You’ve followed the development of the S 1000 RR closely over the past two years. Do you feel that it is truly competitive now?<br />
For me the RR is a proven package. It’s the best selling bike from last year, it’s been winning championships and races all round the globe and in stock trim you will struggle to find a better package. On a racing level, the bike has only been developed over the last two years, but the potential is undoubtedly huge with this motorcycle. Last year both Troy and Ruben were competitive, pushing machinery and manufacturers who have been developing and racing for decades. I think it would be a lie for anyone to say they weren’t impressed by the job BMW did last year.</p>
<p><strong>Are you surprised at the speed of the learning curve?</strong></p>
<p>We are playing catch-up in some respects, purely down to the limited amount of racing experience we have as a manufacturer in WSBK, but the experience and expertise of the BMW family across the entire brand indicates that this team has a huge amount to bring to this championship. There is no doubt that I am riding for the Championship this year – it would be an insult to BMW to say that I wasn’t, and an insult to myself. It’s a really exciting project to be part of and testing already indicates that I can do the times I was doing last year on the Suzuki. I still feel we have a lot more to come in order to push the bike forward before the first race at Phillip Island.</p>
<p><strong><em>The rider that secures BMW Motorrad its first WSBK victory will be immortalised in the brand’s history. How much of an incentive is that for you?</em></strong></p>
<p>I just want to win races. I am with a team that wants to win races and we are pushing on every level to make that a reality. BMW has always been associated with success and prides itself on the machinery it supplies across all sectors. This team has a definite winning mentality and that can only be good for me. I am not thinking about the first win, I am thinking about winning every race we enter. As a racer I am in this sport to win and I came to BMW because they have the ambition and resource to make that possible.</p>
<p><strong> </strong></p>
<p><strong><em>Have you been able to form an early impression from testing of how good the RR is yet?</em></strong></p>
<p>Yes. It was obvious from the first time I met the team and rode the bike that we have a great motorcycle in the RR. There is so much we can try and so many parts being developed, to the point where every time I step on the bike I have the ability to try something new. That’s a great feeling because you cannot afford to stand still for a minute in this game and every test so far we have been quicker. We spend a lot of time running through information and identifying areas of improvement but you have to do that with a new motorcycle because you are constantly finding new areas to work on.</p>
<p><strong>So your confidence is high at this point then?</strong></p>
<p>I am confident that when we pull everything together at Phillip  Island for that first round we will have an exceptional package. The key aspect with this package for me is that we do a lot our <a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/02/BMW-RR_onTrack2.jpg"><img class="alignleft size-full wp-image-222" title="P90072113" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2011/02/BMW-RR_onTrack2.jpg" alt="" width="276" height="186" /></a>development in-house which means that things are done in days rather than weeks and the development curve is a lot steeper than our rivals. We have a great stock motorcycle to work from – one which is only a few seconds off the actual Superbike at certain circuits – so we know we have a superb package to work with.</p>
<p><strong><em>Is the RR a totally different package to the Suzuki?</em></strong></p>
<p>With Suzuki we really hit the ground running, we had a good package which was right at the top of its development cycle from the first race of 2010. For the first few rounds we had one of the strongest motorcycles on the grid, but everyone soon developed their machines and progressed ahead of us as the season went on. We just couldn’t see a way to develop the Suzuki any further – the package just wasn’t evolving at the rate of the other leading machines on the grid. What we had at the first race was pretty much the same package we ended the year on.</p>
<p><strong><em>Things must seem different now?</em></strong></p>
<p>Here with BMW we could do a three-day test and every day I could have the opportunity to try something new, all in an aid to develop and that can only be good for me. I am really enthusiastic about the rate of development here and that’s what wins races and world titles. I think we can really challenge from the first race of the season and improve the machine with every race. That in itself is a great feeling. There are seven manufactures all pushing for the title next year – all proven race winners – so we have a tough job ahead of us but one which we are more than capable of.</p>
<p><strong><em> </em></strong></p>
<p><strong><em>Is there a lot you feel you can still learn from an experienced racer like Corser?</em></strong></p>
<p>Troy has got the bike to where it is now, there is no doubt about that, so yes I think I have already learnt a lot from Troy. I think he will be a good source of information as the year rolls on. Personally I think the strongest thing for me and the team now are the new ideas coming to the table. We have new team personnel this year, new mechanics, my chief engineer Giacomo has joined me from Suzuki and he has a lot of ideas already. It’s easy to forget that only Troy and Ruben have raced the BMW at this level and the team only have their feedback to go on when it comes to racing. Another benefit and good source of information will come from James Toseland, Aryton Badovini and the BMW Motorrad Italia team stepping into the series this year. The team is undoubtedly strong, they will have access to all the parts and materials we do, they are all new to the bike and will have some good ideas to work with. I’m sure they can benefit us as well. Ayrton has shown his ability to make the BMW work at a stock level, winning 9 out of 10 races last year.  James’ pedigree speaks for itself. He is a two-time world champion at this level and has recent MotoGP experience so he knows how to develop machinery. I think collectively BMW have a great stable of riders this year and a good blend of qualities to develop the machine.</p>
<p>Look out for Part Two of this interview next week and don’t forget to sign up to the BMW Motorrad Motorsport newsletter to receive all the latest information from the team, including race and test reports, WSBK previews and much more. Signing up is easy and can be done at <a href="http://www.motorrad.com/">www.motorrad.com</a></p>
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		<title>Stunt Ace Pfeiffer At Race Of Champions</title>
		<link>http://bmwmcoa.com/wordpress/2010/12/stunt-ace-pfeiffer-at-race-of-champions/</link>
		<comments>http://bmwmcoa.com/wordpress/2010/12/stunt-ace-pfeiffer-at-race-of-champions/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 23:21:17 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=185</guid>
		<description><![CDATA[There's never a dull moment for Chris Pfeiffer. Having just returned from performing shows on his BMW F 800 R at the biggest biker meeting in Argentina, the German stunt ace is currently on his way to Dusseldorf, where he will be entertaining the crowds at this weekend's Race of Champions event at the city's [...]]]></description>
			<content:encoded><![CDATA[<p>There's never a dull moment for Chris Pfeiffer. Having just returned from performing shows on his BMW F 800 R at the biggest biker meeting in Argentina, the German stunt ace is currently on his way to Dusseldorf, where he will be entertaining the crowds at this weekend's Race of Champions event at the city's ESPRIT arena.</p>
<p><img src="file:///C:/DOCUME%7E1/Owner/LOCALS%7E1/Temp/moz-screenshot-6.png" alt="" /><img src="file:///C:/DOCUME%7E1/Owner/LOCALS%7E1/Temp/moz-screenshot-7.png" alt="" /><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/12/BMWInternational-Stunt_2_1.jpg"><img class="alignleft size-medium wp-image-187" title="BMWInternational Stunt_2_" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/12/BMWInternational-Stunt_2_1-199x300.jpg" alt="" width="199" height="300" /></a>After practicing there today (Friday), Pfeiffer has another engagement to attend to, this time with new Formula One world champion Sebastian Vettel. The pair will fly up to Berlin together and make a stop in the capital so that the youngest ever F1 champion can drive his Red Bull F1 car on a lap of honour through central Berlin in front of thousands of German fans.</p>
<p>The 23-year-old German will drive his F1 car down the Strasse des 17 Juni Boulevard that cuts through the heart of the city and ends at the Brandenburg Gate. Pfeiffer will be there on his F 800 R performing special shows for the tens of thousands of motorsport fans who have turned up to celebrate Vettel’s achievement.</p>
<p>“I’m really looking forward to this weekend, although I’ve hardly had time to catch my breath since arriving back from Argentina,” said the multi-time stunt riding world champion. “It will be an amazing party in Berlin for Sebastian and we’re also going to repeat this F1 show at his home town at a later date. As soon as our shows are finished, we’re both going to jump in a private jet, courtesy of our sponsor Red Bull, and head back to Düsseldorf for the Race of Champions, which starts with the Nations Cup on the Saturday night and then the main event on the Sunday.”</p>
<p>This year’s Race of Champions will feature a thrilling line-up of stars and cars headed by the biggest names in motor sport. Newly-crowned F1 champ Vettel will take on the greatest drivers of all time from F1, world rally, Le Mans and world touring cars, plus aces from many other fields on two wheels and four.</p>
<p>The list of competitors includes world rally champion Sébastien Loeb; multiple F1 world champions Michael Schumacher and Alain Prost; five-time motorcycling world champion Mick Doohan; 2010 X-Games rally and rallycross gold medallist Tanner Foust; Formula 1 grand prix winner Heikki Kovalainen; eight-time Le Mans 24-Hour race winner Tom Kristensen; three-time World Touring Car Champion Andy Priaulx; 11-time X-Games gold medallist Travis Pastrana; and many more superstars who will race identical machinery head-to-head on a parallel track.</p>
<p>The event will take place on a specially constructed tarmac circuit with two parallel lanes winding their way round Düsseldorf’s ESPRIT arena – the home of German football team Fortuna Düsseldorf. In recent years The Race of Champions has been held at the Stade de France in Paris (2004-2006), London’s Wembley Stadium (2007-2008) and Beijing’s ‘Bird’s Nest’ National Stadium (2009) but in 2010 it is returning to European soil. Consequently, Pfeiffer is looking forwards to entertaining the thousands of spectators in the stadium, and millions more who will be watching around the world via live Web streaming.</p>
<p>“Having performed shows at Wembley, London in 2007 and 2008, and last year at the Bird’s Nest in Beijing, I know what to expect, but I just hope the weather holds out for us,” says Pfeiffer. “If it’s wet and slippery, it will be great entertainment for the spectators but challenging for me to perform on the new asphalt. I’ll be doing shows before the races and more shows in-between races too, plus I’ll even be on standby to entertain the crowds with some tricks and demos if there are any delays due to things like crashes.”</p>
<p>The 2010 track at Düsseldorf’s ESPRIT arena is the widest Race of Champions track ever to have been created inside a stadium and it took about a week to build. At around a kilometre in length and with a width of 7.5 metres, several thousand tonnes of asphalt and gravel, and a bridge weighing over 100 tonnes were needed to build the circuit. The extra width will allow the drivers to push to even greater limits than before, making it especially exciting for the fans.</p>
<p>Team Germany will of course be starting as favourites, thanks to the talents of Sebastian Vettel and Michael Schumacher, who said: “It’s going to be very exciting to see The Race of Champions in Germany, particularly as Sebastian Vettel and I have won the Nations Cup for the last three years. So this is a great opportunity and a fantastic decision from the organisers. I’m really looking forward to defending our title in front of our home crowd.”</p>
<p>To watch the 2010 Race of Champions streamed LIVE on the web, a pay-per-view service costs just 4.99 EUR for the weekend. Saturday night features the ROC Nations Cup from 1900-2200 CET (1800-2100 GMT) while Sunday has The Race of Champions itself from 1300-1600 CET (1200-1500 GMT). This fee includes live action plus the replay of all the action from ROC 2010. Commentary will be in English and the stream will be visible on www.raceofchampions.com and www.freecaster.tv</p>
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		<title>See A BMW Do The 1/4 Mile In 8 Seconds!</title>
		<link>http://bmwmcoa.com/wordpress/2010/10/135/</link>
		<comments>http://bmwmcoa.com/wordpress/2010/10/135/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 18:47:08 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=135</guid>
		<description><![CDATA[Showcasing the new S1000RR's blazing speed, sex appeal and serious customizing potential, BMW Performance Center is taking this machine on a white-hot burnout and drag-running tour of the southeast.  See the schedule here...

Here is the remaining schedule:

]]></description>
			<content:encoded><![CDATA[<p>Showcasing the new S1000RR's blazing speed, sex appeal and serious customizing potential, BMW Performance Center is taking this machine <span id="more-135"></span>on a white-hot burnout and drag-running tour of the southeast.  See the schedule here...</p>
<p style="text-align: center;"><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/10/BMW_-S1000RR_DragTour_Sched1.jpg"><img class="size-full wp-image-139 aligncenter" title="BMW_ S1000RR_DragTour_Sched" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/10/BMW_-S1000RR_DragTour_Sched1.jpg" alt="" width="557" height="720" /></a></p>
<p>Here is the remaining schedule:</p>
<p><a href="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/10/Drag_Sched_20102.jpg"><img class="alignleft size-full wp-image-151" title="Drag_Sched_2010" src="http://bmwmcoa.com/wordpress/wp-content/uploads/2010/10/Drag_Sched_20102.jpg" alt="" width="641" height="96" /></a></p>
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		<title>BMW: TV News Reports on the BMW S 1000 RR Converted for Drag Racing!</title>
		<link>http://bmwmcoa.com/wordpress/2010/10/bmw-tv-news-drag-racing/</link>
		<comments>http://bmwmcoa.com/wordpress/2010/10/bmw-tv-news-drag-racing/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 22:28:53 +0000</pubDate>
		<dc:creator>Bobby</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=76</guid>
		<description><![CDATA[News Channel 7, in Spartanburg, SC, ran this report on the new BMW S1000RR. The folks at BMW Touring Sport in Greenville have a passion for racing and decided to make some modifications to the new BMW Superbike - including a Brock's Performance CT Megaphone full exhaust system, BST carbon-fiber wheels and MacIntosh extended swingarm. [...]]]></description>
			<content:encoded><![CDATA[<p>News Channel 7, in Spartanburg, SC, ran this report on the new BMW S1000RR. The folks at BMW Touring Sport in Greenville have a passion for racing and decided to make some modifications to the new BMW Superbike - including <span id="more-76"></span>a Brock's Performance CT Megaphone full exhaust system, BST carbon-fiber wheels and MacIntosh extended swingarm.  Be sure to watch the full video to see the awesome trailer designed for transporting the new S1000RR.  Watch the now by clicking on the link below.</p>
<p><a title="TV News - BMW S1000RR Drag Bike" href="http://www.dragbike.com/dbnews/anmviewer.asp?a=5985&amp;z=5" target="_blank">http://www.dragbike.com/dbnews/anmviewer.asp?a=5985&amp;z=5</a></p>
]]></content:encoded>
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		<title>2010 BMW 1200 GSA North American Launch - First Riding Impression</title>
		<link>http://bmwmcoa.com/wordpress/2010/05/2010-bmw-1200-gsa-north-american-launch-first-riding-impression/</link>
		<comments>http://bmwmcoa.com/wordpress/2010/05/2010-bmw-1200-gsa-north-american-launch-first-riding-impression/#comments</comments>
		<pubDate>Tue, 11 May 2010 20:45:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=22</guid>
		<description><![CDATA[Jimmy Lewis reviews the 2010 R1200GSA on dirtrider.com, and concludes this do-anything dual-sport is ideal for your adventure tour. It is everything the GS line has been and just a little bit more...]]></description>
			<content:encoded><![CDATA[<p>(<a title="Is This a Dirt Bike?" href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/index.html" target="_blank">source</a>)</p>
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<div><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_01.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/33221256+pinline_medium/141_1004_03_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></div>
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<p>Yes, it is a little late in the  2010 to be releasing a new 2010, but leave it to BMW to do it their own  way. The new GSA (GS Adventure 1200) has some pretty big tricks up its  sleeve, enough to make a pretty big stink about it, even of it is a  little late to the game.</p></div>
<div>
<p>The  big news is the addition of a second camshaft inside the head and an  all new design for better flow, bigger valves and more torque and power,  as if a sudo-dirt bike with 100-ponies needed more power in the first  place. But the company felt it did and it got it. Remember kids, this  machine lives a lot of its life on the road where more power is king.  But it is claimed as better power and we'll talk about that later. And  if you like to think about how BMW does things different, they had the  cutting edge Formula One guys redesign the traditional air and  oil-cooled head to get the most out of it. Talk about throwing the past  into the future for the best of all times. Ever heard of sodium filled  valves? The GSA has them.</p>
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<div>
<p>Additional changes are to the styling and the inclusion of  some pretty interesting electronic controls to the power and suspension  that are way out there compared to what we play with in the dirt bike  world. Electronic suspension control that alters ride height and  suspension stiffness and electronic engine tuning that senses wheel  traction and actually assists in stability control.</p>
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<div><a title="2010 BMW 1200 GS Adventure" href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_02.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/33221934+pinline_medium/141_1004_08_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="2010 BMW 1200 GS Adventure" /></a></div>
</div>
<p>But you may be asking what  exactly is a GS? Well, it is a do-all motorcycle that has a 30-year  tradition with Dakar wins and world journeys under its tires. It is  street bike royal that will go in the dirt. It is a single motorcycle  that will prove that you are never on the wrong bike. Or never on the  right bike, depending on how you look at it. But as BMW says, there  isn't a bike on the market with the bandwidth of the GS Adventure, and  we agree. It takes over eight gallons of gas, cylinders that stick out  where they usually don't and unconventional thinking to make a bike like  this. All those years and a lot of loyal owners, plus a worldwide sales  statistic for the model that would make any company envious and you  have the success of the GS.</p></div>
<div>
<p>So  what does $18,700 to $20,245 get you? Well in riding it we found this.  It is everything the GS line has been and just a little bit more because  you can feel the improvement in power, especially in torque, just  enough to make a difference. It isn't a drastic change for anyone  familiar with the recent 1200, but if you have any experience with the  older 1100 or 1150 GS models, it is a huge change in punch, pick-up and  outright pull. The interesting thing about the new motor is that it has  gained back some of that chug and torque pull the older engines were so  famous for, but at the same time it will pick up and go a little better  too. In the upper mid range the engine pulls about the same as the  current bike but as you reach for the rev limiter, it has some added  pull and a little longer rev ceiling.</p>
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<td align="center" valign="top"><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_03.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/27619232+pinline_medium/141_1004_01_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></td>
<td align="center" valign="top"><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_04.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/27619235+pinline_medium/141_1004_02_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></td>
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<p>And that is the major difference from  the older model. The ESA (electronic suspension adjust) is something  that will eventually come to the dirt bike world, I suspect, but for now  it is a very basic system that is effective and fun to play with. It  alters the ride height as well as the damping in three different  settings. But for the most part, especially off-road, the stiffest  setting was the most plush and allowed the suspension to get the most of  the stroke, riding in the softer settings let it sack down a little and  actually act stiffer and harsher.</p>
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<div><a title="2010 BMW 1200 GS Adventure" href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_05.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/29009908+pinline_medium/141_1004_07_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="2010 BMW 1200 GS Adventure" /></a></div>
</div>
<p>So the question is, is this a  dirt bike? Well if you take the big GS off-road, then yes it is. It  isn't anything you'd be looking to go tackle tough trails on, it is more  of a gravel or jeep road explorer where when the speeds are kept under  control, it will perform better than expected. Today alone we rode in  mud, snow, ice, pavement, wood bridges, water crossings, got turned  around on CHP closed roads, more snow and ice  and some fine trails  between great lunch and rest stops, which BMW is famous for finding. But  forget what the bike is, a full-fledged touring bike you could ride  around the world, and the bottoming of the suspension and heavy weight  has to be excused. Power is never an issue. The best thing about a flat  twin is the gratuitous torque and smooth power it pumps out. The GSA has  a low enough first gear to get the work done in creeping across tough  stuff without killing the clutch as long as you don't rev the engine and  slip it a lot. It is a ride-it-all-day through whatever the conditions  present you with and make it back to the bar to have a Kessler or Pabst,  your choice, if that is your thing (or they serve that stuff!)</p></div>
<div>
<p>There is almost a cult of adventure  riders out there for whom the GS is the bike of choice. It has a history  that attracts them, a performance level, albeit a bit different than  the norm, that they fall in love with and a accessory addiction that is  well fed with every type of gadget, protection, gismo and luggage known  to man. It would make a Harley rider jealous.</p>
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<div><a title="Jimmy Lewis with the 2010 BMW 1200 GS Adventure covered in  snow." href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_06.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/29009911+pinline_medium/141_1004_09_z+first_impression+jimmy_lewis_with_the_2010_BMW_1200_GSA.jpg" border="0" alt="Jimmy Lewis with the 2010 BMW 1200 GS Adventure covered in snow." /></a></div>
</div>
<p>So if you are laughing at this  impression, then you are too young to understand. And the only way is to  take an adventure tour on a proper bike like the BMW GSA. Sure you can  do it on a smaller less capable bike, but in the end you will envy what  you see here. Thirty years of this has something to prove.</p></div>
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<td align="center" valign="top"><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_07.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/29009902+pinline_medium/141_1004_04_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></td>
<td align="center" valign="top"><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_08.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/29009905+pinline_medium/141_1004_05_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></td>
<td align="center" valign="top"><a title="First Impression 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_09.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/33221931+pinline_medium/141_1004_06_z+first_impression+2010_BMW_1200_GSA.jpg" border="0" alt="First Impression 2010 BMW 1200 GSA " /></a></td>
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<td align="center" valign="top"><a title="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_10.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/33221937+pinline_medium/141_1004_10_z+first_impression+jimmy_lewis_riding_the_2010_BMW_1200_GSA.jpg" border="0" alt="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " /></a></td>
<td align="center" valign="top"><a title="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_11.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/29009917+pinline_medium/141_1004_11_z+first_impression+jimmy_lewis_riding_the_2010_BMW_1200_GSA.jpg" border="0" alt="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " /></a></td>
<td align="center" valign="top"><a title="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " href="http://www.dirtrider.com/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/photo_12.html"><img src="http://image.dirtrider.com/f/reviews/dirt_bike/141_1004_2010_bmw_1200_gsa_first_riding_impression/33221940+pinline_medium/141_1004_12_z+first_impression+jimmy_lewis_riding_the_2010_BMW_1200_GSA.jpg" border="0" alt="First Impression Jimmy Lewis Riding The 2010 BMW 1200 GSA " /></a></td>
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		<title>Watch us prepare Nate Kern&#039;s brand new race bike for the track</title>
		<link>http://bmwmcoa.com/wordpress/2010/05/watch-us-prepare-nate-kerns-brand-new-race-bike-for-the-track/</link>
		<comments>http://bmwmcoa.com/wordpress/2010/05/watch-us-prepare-nate-kerns-brand-new-race-bike-for-the-track/#comments</comments>
		<pubDate>Tue, 11 May 2010 02:57:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=4</guid>
		<description><![CDATA[Bill Walls and Paul Wilson took photos of the BMW S100RR race bike from crate to race-ready.]]></description>
			<content:encoded><![CDATA[<p>Brand new out of the box with 0 miles on it, the bike is stripped  apart for race preparation:</p>
<p><img src="../../b_images/features/S1000RRraceprep/8.jpg" alt="" /></p>
<p>All street-legal parts are removed, and everything is  safety-wired for tech inspection.</p>
<p><img src="../../b_images/features/S1000RRraceprep/9.jpg" alt="" /></p>
<p><img src="../../b_images/features/S1000RRraceprep/10.jpg" alt="" /></p>
<p>Paul Wilson finished installing the rear sets, and was able to  reverse the shift pattern 				for Nate. Nate rides with a GP-style shifter setup, which is a  standard in road racing.</p>
<p><img src="../../b_images/features/S1000RRraceprep/12.jpg" alt="" /></p>
<p>The bodywork fits like a glove and looks great... now to fit the  windshield:</p>
<p><img src="../../b_images/features/S1000RRraceprep/13.jpg" alt="" /></p>
<p>Bill Walls finishes the installation of the upper fairing and  windshield.</p>
<p><img src="../../b_images/features/S1000RRraceprep/14.jpg" alt="" /></p>
<p>Paul Wilson installs the frame sliders, and hopes Nate never has  to use them.</p>
<p><img src="../../b_images/features/S1000RRraceprep/16.jpg" alt="" /></p>
<p>The tail section is finished and ready for decals.</p>
<p><img src="../../b_images/features/S1000RRraceprep/11.jpg" alt="" /></p>
<p>The bike is put through a heat cycle, mainly so Nate Kern can  hear how it runs:</p>
<p><img src="../../b_images/features/S1000RRraceprep/1.jpg" alt="" /></p>
<p>The next day, the new double bubble windshield is installed and  the decals are applied. We 					also received our final piece of the puzzle, the exhaust system  from Akropovic:</p>
<p><img src="../../b_images/features/S1000RRraceprep/2.jpg" alt="" /></p>
<p>The bike looks great from all sides:</p>
<p><img src="../../b_images/features/S1000RRraceprep/4.jpg" alt="" /></p>
<p><img src="../../b_images/features/S1000RRraceprep/5.jpg" alt="" /></p>
<p><img src="../../b_images/features/S1000RRraceprep/6.jpg" alt="" /></p>
<p>Nate is excited about the bike... good luck in Daytona, Nate!</p>
<p><img src="../../b_images/features/S1000RRraceprep/17.jpg" alt="" /></p>
<p><img src="../../b_images/features/S1000RRraceprep/7.jpg" alt="" /></p>
<p>﻿</p>
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		<title>Factory Replica available for G 450 X - look like Juha</title>
		<link>http://bmwmcoa.com/wordpress/2009/11/factory-replica-available-for-g-450-x-look-like-juha/</link>
		<comments>http://bmwmcoa.com/wordpress/2009/11/factory-replica-available-for-g-450-x-look-like-juha/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 03:12:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=13</guid>
		<description><![CDATA[It's been a pretty exciting debut year for BMW Motorrad's Juha Salminen, who has been enjoying success on the G 450 X sport enduro in the Enduro World Championship as well as other national championships. ]]></description>
			<content:encoded><![CDATA[<p>It's been a pretty exciting debut year for BMW Motorrad's Juha Salminen, who has been enjoying success on the G 450 X sport enduro in the Enduro World Championship as well as other national championships.</p>
<p><img src="../../b_images/features/juha1.jpg" alt="" /></p>
<p>The Finnish multiple-world champion has delivered BMW's best ever  WEC performances to date, scoring two hard-fought Enduro 2 class  runner-up results at the GP of Finland, a double podium at the GP of  Sardinia and another podium finish at the GP of Slovakia. Furthermore,  Juha also captured a debut overall win in the hotly contested Spanish  Enduro Championship round held at Becerrea, beating regular WEC  front-runners such as Ivan Cervantes, Oriol Mena and Cristobal Guerrero  in the process.</p>
<p>After a decade of being a factory rider for KTM, Salminen took on  the challenge of helping develop the works G 450 X in 2009 and beyond.  Along with his teammates Marco Tarkkala and Simo Kirssi, the BMW  Motorrad Motorsport team has a serious presence and impact on the Enduro  World Championship paddock, and now sport enduro enthusiasts everywhere  have the opportunity to look and perform just like factory riders with  the launch of a selection of race kit options for series production  customer machines.</p>
<p>For a limited period only (until the end of September) a choice  of three kits are now available for the 2009 BMW G 450 X which let you  'pimp' your bike so that it looks just like Juha's factory bike (Kit  Race) and give you a special deal on all parts needed for racing (Kit  Basic Equipment and Wheels).</p>
<p><img src="../../b_images/features/juha2.jpg" alt="" /></p>
<p><strong>1. Kit Race G 450 X</strong></p>
<p>Look just like a works rider with this replica factory kit that  includes a racing silencer especially made for competition, chain hose  top and bottom as well as lateral trim panels (without labels) and a  Factory Sticker Kit (Decor Kit G 450 X Factory Replica red-blue by  www.speedbrain.de). The slip-on, stainless steel racing silencer is  engineered by BMW and at just 3.3 kg, it weighs about 1 kg less than the  series production version. It's easy to fit and sounds fantastic,  although it is not street legal. This kit is available for delivery from  the beginning of August.</p>
<p><strong>2. Kit Basic Equipment G 450 X</strong></p>
<p>For those riders making proper use of their G 450 X and using it  for its intended purpose, this 'Basic Equipment' kit gives a good  selection of spares for the usual consumable items, and includes front  and rear brake pads, 50-tooth sprocket, chain, air filter, oil filter,  spark plug, handlebar, clutch lever, clutch lever clamp and handbrake  lever.</p>
<p><strong>3. Kit Wheels G 450 X</strong></p>
<p>If you're serious about racing and riding in enduro events, then  you’ll need a spare set of wheels, so that you can change them quickly,  depending on the conditions encountered at different tracks. The G 450 X  Wheels Kit includes standard front and rear wheels including brake  discs, 50-tooth sprocket and all mounting material for discs and  sprocket.</p>
<p>Information on all these kits is available via the BMW motorcycle  dealer network, where the kits can also be ordered. You may not be as  fast or talented as Juha Salminen and his teammates, but at least you  can look like them and give your BMW G 450 X that extra special  performance edge.</p>
<p><img src="../../b_images/features/juha3.jpg" alt="" /></p>
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		<title>Designing the dream machine</title>
		<link>http://bmwmcoa.com/wordpress/2009/05/designing-the-dream-machine/</link>
		<comments>http://bmwmcoa.com/wordpress/2009/05/designing-the-dream-machine/#comments</comments>
		<pubDate>Mon, 11 May 2009 03:10:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured Stories]]></category>

		<guid isPermaLink="false">http://bmwmcoa.com/wordpress/?p=10</guid>
		<description><![CDATA[Designing the ultimate supersports bike is a job that most people can only dream about. But, for BMW Motorrad's Head of Design Development David Robb and his team of designers, the dream became a reality when the brief for BMW's latest motorcycle dropped on their desk. ]]></description>
			<content:encoded><![CDATA[<p>Designing the ultimate supersports bike is a job that most people can only dream about. But, for BMW Motorrad's Head of Design Development David Robb and his team of designers, the dream became a reality when  the brief for BMW's latest motorcycle dropped on their desk several  years ago.</p>
<p><img src="../../b_images/features/robb1.jpg" alt="" /></p>
<p>The BMW S 1000 RR, the German manufacturer's most recent project,  was greeted with a mixture of surprise and excitement when it was  announced to the world’s press in 2008. Speculation regarding the S 1000  RR's styling and technical specification was rife, and it wasn’t until  the fifth round of the World Superbike Championship that the production  model was unveiled to widespread acclaim. The bold design and phenomenal  performance figures stunned the motorcycling world. BMW Motorrad had  officially arrived in the supersport market - and in some style.</p>
<p>BMW Motorrad is no stranger to producing motorcycles of  distinction, with the GS models the most obvious examples of a long line  of machines that stand out from the offerings from the other  manufacturers. But, having never previously attempted to produce a  supersports machine, the S 1000 RR project was possibly BMW Motorrad's  most ambitious task to date.</p>
<p>In order for the project to be a success, BMW Motorrad assembled a  team of industry experts - each possessing a wealth of experience and a  will to succeed - and set the challenge of designing the world's best  supersports bike. Heading up the team was David Robb, a BMW veteran with  over 30 years of design experience to his name. He explains the origins  of the S 1000 RR project: "BMW Motorrad has, for many years, been  looking to raise the pulse rate of the company," he says. "We have  always been well-known for our dynamic products and our innovation, and  we wanted to seize on this opinion and produce a supersport motorcycle  that embodied everything that BMW Motorrad stands for. Recent models  such as the HP2 Sport and the K 1200 S were an indication of a direction  in which we wanted to take the brand and the S 1000 RR is the  realisation of this ambition."</p>
<p><img src="../../b_images/features/robb2.jpg" alt="" /></p>
<p>With the supersports segment being one of the most hotly  contested in the motorcycle industry, BMW Motorrad acknowledged that the  S 1000 RR had to be an entirely different prospect to its competitors,  while still appealing to the market’s desire for high-performance racing  thoroughbreds.</p>
<p>"From very early on in the project, we identified that to be  accepted in the supersports market, the S 1000 RR had to be first and  foremost a race machine," says David. "Therefore, performance was a  vital aspect of the bike. Our research also informed us that to appeal  to the target audience, the bike needed to look good. As a result,  communication between the engineering team and the design team was  essential to make certain that neither the overall performance of the  bike or how it looked were compromised when trying to maximise both  aspects."</p>
<p>The outcome of the collaboration between the design and  engineering teams is a bike that excels in both categories. On track,  the engineering success of the project is clear to see. With Troy Corser  and Ruben Xaus at the controls, the S 1000 RR machines are a regular  fixture in the World Superbike Championship top ten - a remarkable feat  in the bike’s first season in this highly competitive series. Meanwhile,  the unique styling of the S 1000 RR, featuring asymmetric front lights  and fairing setup, is distinctly BMW and a refreshing take on the  traditional supersports design.</p>
<p>In light of the success of the project so far, David is quick to  credit the design team, who he feels deserve the adulation. "My role was  to nurture the team’s creativity in order to get the best end result,  but to also foster the collaboration between the designers and design  engineers," comments David. "We were lucky enough to have a team of very  talented individuals, who each brought different qualities to the  group."</p>
<p><img src="../../b_images/features/robb3.jpg" alt="" /></p>
<p>One such individual was Ola Stenegard, BMW Motorrad’s Principle  Designer. Although the S 1000 RR project was an opportunity to create a  chapter in BMW Motorrad’s illustrious history, Ola wasn’t fazed by the  prospect. "The project wasn’t challenging at all, in fact, it was the  dream brief," he says. "As a designer, it’s the bike you wait your whole  life for. I worked on the HP2 Sport project and thought that was the  pinnacle of the dream and once that had finished, I wondered how I could  better it. Then, the S 1000 RR came along and I had my answer!"</p>
<p>So, with a blank canvas and the task of creating a brand new  bike, Ola and the team began the job of creating sketch after sketch,  toying with ideas and discussing the possibilities with the design  engineers. "The main inspiration came from the track," continues Ola. "I  would go to the track and watch the test riders, and ride myself. My  goal was to make the bike look as fast as it could be ridden and now the  project is complete, I wouldn’t change a thing. As a designer, you  often revisit previous projects and wonder how you could have improved  them. But when I look at the S 1000 RR, I don’t believe we could have  done anything better."</p>
<p>Elsewhere, the design engineers, including Thrass Papadimitriou,  were tasked with ensuring that the S 1000 RR’s performance wasn’t  compromised by its styling and played a vital role in ensuring that the  brief was adhered to. "The project was a dream come true for me," says  Thrass. "It was exciting as BMW had never previously focussed on a  supersport machine. As such, there were more technical requirements to  factor into the design than ever before and the specification list and  design had to work in perfect harmony. Communications between the  engineering team and the design team needed to be superb and,  thankfully, they were and the S 1000 RR is the result of this effort."</p>
<p>The supersports sector may be competitive, but judging by the  reaction of the press and members of the public, the BMW S 1000 RR is  poised to make a big impression.  "I’m very proud of the way in which  BMW Motorrad has reshaped itself in recent times," concludes David. "The  GS models opened the brand up to a whole new audience. We are confident  that the S 1000 RR will do the same and prove to be a landmark machine  in this company’s illustrious history."</p>
<p>If you can’t wait for the S 1000 RR to hit the showrooms, visit  www.s1000rr.com for exclusive video content.</p>
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